Scandal in Magazine
After a scandal in the magazine “Card Player”, we wonder about the fate of poker magazines. They continue to shine despite the success of the virtual press.
The Card Player Case Brief
A true reference in the landscape “pokérien” and American influence, the “Card Player France” target good players who want to learn techniques of professionals and relevant analysis.
On February 8 last, we discover that the magazine had suffered embezzlement and that the director had been sacked for “gross misconduct”. Two team members were arrested by the Brigade Financiere de Marseille.
Following this event, one wonders what effect it will focus on the magazine market poker. It is clear that this episode can only harm the reputation of the famous magazine and its leaders and thus may affect the market, or at least its image.
New digital magazine
The month of February has been very productive in terms of information on as many sites have decided to publish their newspapers on the web. The strategy of these sites is that of putting in the foreground amateur players, a member of their club by giving them the floor and thus have a positive effect on all non-professional enthusiasts. These digital magazines focus primarily on the club and its members.
Today in the digital era, Internet has become the major competitor of the press since 2000, there has been a big drop in sales of print magazines. Ironically, the magazine market of omaha poker is always larger at the beginning of the liberalization of gambling in France. These formats allow advertising other than that this online and it is hoped that the contents that are written to allow players to really learn.
The new poker kiosk
Poker magazines that we find today in the kiosks are not those of yesteryear. They happen to be much more fun, sexier and more open. You can find articles about the strip poker, quizzes and photos of pretty girls therefore attract larger audiences.
These magazines have become less technical but more entertaining. By maintaining this strategy, they will overcome the crisis of the press. The perfect formula that would edit the magazine in print and digital capture any type of player, even if the user is looking for more interactivity. In spite of the free net, the fact that the offer is ubiquitous requires sites to offer multiple options and attractive: odds calculator, videos, etc..
Also last month we witnessed the birth of a new magazine “That’s Poker” for not only the poker pros, but any style of player.
http://www.littlewoodspoker.com
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